Agency: BBH Singapore, Black Sheep || Client: Nike
Designed with a rough and ready, energetic aesthetic in mind, three separate social films created for Nike to celebrate the release of their softest ever ride, the Epic React.
Part of a global campaign using athletes and celebrities from around the world to post from their accounts; here we feature model, Koy Ratchawin; Thai international soccer star, Charyl Chappuis and Indian international cricketer, Ajinkya Rahane.
Each celebrity was tasked to describe how it felt to run in the Reacts. The results have been compiled for your viewing pleasure below!
Full credits to follow.