Agency: Marcel Sydney || Client: Nescafé
High speed, macro, food porn to celebrate the release of a squeezable instant ice-coffee all in under 6 seconds.
Rhythm, pacing and a heavy dose of sound design used to give you that instant wake up.
The director’s cut show’s the initial test put together with test-shots and place holder animation.
It sticks much closer to the original creative in terms of pacing and structure. Alas it was not to be. A more conservative approach won the day.
Scroll down to see approved versions that went to air.
Full credits to follow.