Agency: BBH Singapore, Black Sheep || Client: Nike
A huge project involving over 70 basketball tutorial video’s being created for use with Nike’s own revolutionary HyperCourt.
5 branded and refurbished basketball courts spread across the Philippines gave players instant, free access, through smartphones, to an online training scheme allowing them to play like their favourite NBA stars.
Below is a snapshot of some of the content created for the videos including promotional material launched via each NBA star’s personal accounts.
Artwork created by the incredible Arturo Torres. Check out some of the promo shots of the courts IRL including an updated 2019 LA Lebron!
Loved this project..!
Full credits to follow.