Agency: ID || Client: Asus.
A combination of top tier talent including a pair of Lindy-Hop dancers , one martial artist, a pro skater, a GB gymnast and some diligent stage hands, collided to produce a kinetic one-shot based around the concept of touch.
In addition to choreographing the talent, the set was carefully built to elicit chain reactions, which when viewed from the final vantage point would deliver the brand lock-up.
Created on a shoe string with only one day to workshop choreography, build sets, rehearse and shoot, not a moment was spared with only four takes to choose from by the end of the day!
Full credits to follow.