Client: Arc'teryx
The outdoors is literally everywhere. But not everyone is lucky enough to see it, or see themselves in it.
No Wasted Days by Arc'teryx is a celebration of groups and individuals bringing access to the outdoors to communities across the world.
Najwa; a talented young virologist with an infectious smile and effervescent can-do-attidude, unlocks her passion for the outdoors with the help of the Muslim Hikers hiking group and it's founder Haroon Mota.
This was a joy to shoot with an incredible community. A story centred around the importance of inclusion and representation.
Better lace up them hiking boots!